Webtrends for Marketing Professionals: Advanced Analytics
2 day instructor led course, € 750,-
Course Description
Web analytics is still a relatively new field that requires a different approach to numbers than other forms of analytics. Making sense of web data is important – but building a solid approach to web analytics is of equal importance, and is an area in which there are few experts. This class will teach you to use your Webtrends Analytics knowledge strategically, helping you become an integral part of your organization’s approach to web analytics and data-driven decision making.
This case-based course will prepare you to help your organization become analytics-driven. You will learn common misconceptions about web analytics and the analyst’s role in overcoming them to develop an organization-wide approach to analytics. Most important, you will look at real-world data and business cases, determine potential answers to questions, and learn how to communicate those potential answers to key constituents. At the end of this course, you will have the opportunity to become a Webtrends Certified Analyst by successfully completing an analytics case study.
Learning Outcomes
As a result of attending this course, you will be able to:
- Help your organization develop an analytics process, based on your organization's goals and needs
- Define the analysts' role on an analytics team
- Recognize the skills needed to be a good web analyst
- Help build support within your organization for web analytics
- Recognize and respond to key analytics questions
- Understand how to communicate analytics results to key constituencies
- Move from data farming to data exploration, bringing greater value to your organization's analytics efforts
Products Covered
Webtrends Analytics 9 OnDemand and 8.6 Software.
Who Should Attend?
Professionals interested in learning how to use Webtrends Analytics to drive change not just on their web site, but throughout their organization, as well as anyone who wants real-world practice in making decisions based on analytics data.
Prerequisite
Webtrends for Marketing Professionals: Fundamentals I and II, or approval from Webtrends Training.
